On January 21, 2022, Scienjoy, a leading live entertainment mobile streaming platform in China, hosted a virtual annual gala themed “Openness and Innovation for a Future of Shared Victory”, which was joined by teams running the company’s major platforms, Showself, Lehai, Haixiu, BeeHive, and overseas livestreaming portal Hongren, as well as other business lines. Celebrating an upgraded corporate culture, the gala leveraged innovative forms, such as digital human greetings, VR shows, and AR games, to stage an eye-opening yet entertaining festivity that builds on advanced technologies.
Combining online livestreaming with offline activities, the virtual annual gala achieved high-efficiency interaction between different locations on one big screen – the online shows were recorded in advance, while the offline “temple fairs” were carefully designed to effectively avoid big crowds. Highlights included not only enriching and fun-packed sessions like virtual stage, virtual “temple fair”, singing and dancing shows, and interactive games, but also rounds of lucky draws, red envelopes, and generous gifts such as iPhone13. Scienjoy also took advantage of the event to commend outstanding and enterprising teams and employees, and distributed heart-warming gift packs to those who volunteered to stay in Beijing for the Spring Festival holiday due to anti-COVID requirements.
What’s most special about the virtual annual gala was the design of innovative sessions, including digital human greetings, VR shows and AR games – revolutionizing the traditional way annual gala is celebrated, they brought cutting-edge technologies to offline locations, highlighting Scienjoy’s brand features, corporate strengths, and core values. Previously, Scienjoy announced a strategic upgrade to build a livestreaming metaverse – based on technological explorations such as AI, AR, VR, MR, big data, blockchain, and digital human, the company will transform each and every one of its livestreaming platforms into an independent virtual world, and users, each holding a digital identity, will freely roam between these virtual worlds to experience a more grandeur yet diversified world view.
It’s even more noteworthy that at the event, Scienjoy released its new framework of corporate culture, proposing a vision to “use science, innovation and whole-hearted service to make everyone happier” and a value of “Scienjoy power – Integrity & Sincerity,Openness & Innovation,Pursue Excellence,Pragmatic & courageous,Mutual Development,Customer always the first”. It also announced a revamped corporate slogan of “more connection, more joyful”, as the company seeks to connect people and people, people and things, and virtual and reality through technology, and allow all users to embrace greater happiness. The company also released Color, an annual film that reviews Scienjoy’s development over the past decade, showcases its solid progress, diverse team profiles, and ever-expanding business matrix, and relays positive growth signal while sharing heart-moving moments.
Besides efforts to deliver business values, Scienjoy has been earnestly fulfilling its corporate social responsibility as well, by successively launching a series of themed activities under the “Livestreaming +” model, such as “Livestreaming + Culture”, “Livestreaming + Charity”, “Livestreaming + Tourism” and “Livestreaming + Rural Revitalization” to spread positive energy. In 2021, the company initiated a collection of much-applauded livestreaming campaigns with themes like "Beautiful Countryside and Well-Off Society", "Arxan Rural Wall Painting Art Competition", "Celebrating the Party’s 100th Anniversary", "Listening to Sounds of the World", "Caring for Hearing-Impaired Children", and "Supporting Students with Love", providing users with better-quality contents of culture and entertainment.
At the virtual annual gala, Victor He, Chairman and Chief Executive Officer of Scienjoy, summarized: “2022 marks the start of Scienjoy’s new decade of development, and a year of innovation and performance for all Scienjoyers. When changes fall, we can do nothing but positively embrace them. Only through technological reserve, sustained innovation, and continuous expansion into new growth curves can we achieve the dual growth of both corporate and individual values.”