AI Amplifies Urban Culture: Scienjoy’s “Speak for My Hometown” Season 9 Arrives at Liangzhu 5000+ Art & Lifestyle Fair

Recently, Scienjoy Holding Corporation (“Scienjoy”）officially launched Season 9 of its flagship“Speak for My Hometown”campaign under the theme“AI Musician·Singing Love Songs for My Hometown.”By integrating AI-powered music creation tools, the initiative encourages streamers and users to co-create city-themed songs, using digital technology to promote urban culture and emotional storytelling.

As one of Scienjoy’s signature cultural engagement IPs,“Speak for My Hometown” has been held continuously for nine years. Leveraging the company’s livestreaming platforms—including Showself, Lehai TV, Hongle TV, Haixiu TV, and Mifeng—the campaign enables everyday users to share hometown stories and showcase regional culture through interactive livestreaming and collaborative content creation.

This season’s program includes both online and offline components. Online, AI music creation tools are being introduced into livestreaming interactions for the first time, significantly lowering the barrier to music production and enabling ordinary users to participate easily in digital music creation. Offline, a special livestream event was held at the Liangzhu 5000+Art & Lifestyle Fair in Hangzhou, launching an innovative cultural experiment that blends AI technology, urban emotion, and cultural storytelling within the context of Liangzhu’s 5,000-year-old civilization.

When AI Meets Ancient Civilization: A Fusion of Technology and Cultural Heritage

The “AI Musician·Singing Love Songs for My Hometown” campaign’s arrival in Liangzhu marks a deep integration between the emerging “AI+Livestreaming +Cultural Tourism” ecosystem and one of China’s most iconic ancient cultural IPs.

The Liangzhu 5000+ Art & Lifestyle Fair is a landmark cultural event within the Liangzhu Ancient City heritage tourism district. Built around the concept of “Rooted Locally, Renewed Through Craftsmanship,”the event connects the Liangzhu Museum, three major archaeological heritage parks, and surrounding cultural tourism resources. Featuring more than 300 curated market stalls and over 50 themed activities, the fair creates an immersive cultural and artistic environment that combines historical exploration, aesthetic experiences, and leisure activities.

An event representative commented:“Liangzhu is not only a cultural heritage site, but also an important spiritual symbol of Chinese civilization. Through AI music creation and livestream interaction, we hope younger generations can experience hometown culture and urban memories in a more digital and interactive way.”

Digital Content Emerges as a New Vehicle for Urban Cultural Communication

The “AI Musician·Singing Love Songs for My Hometown”campaign centers around the theme: “Home Is Where the Heart Finds Peace.”

In this context,“hometown”is not limited to one’s birthplace. It can also represent a city of personal growth, a place of aspiration, or any region associated with emotional memories.

Participants are encouraged to create works inspired by hometown culture, city memories, and personal life stories. Using AI music tools, they can transform local cultural elements, urban characteristics, and personal emotions into digital music content, enabling city culture to reach audiences in a younger and more interactive format.

Compared with traditional forms of content distribution, the combination of “AI +emotional expression+urban culture”is more likely to inspire participatory engagement and user-driven sharing, while also creating a new format for the digital dissemination of urban culture.

Continuing to Explore New Scenarios for“AI+Livestreaming+Cultural Tourism”

In recent years, as AI technologies have become increasingly integrated into digital content creation, livestreaming platforms have gradually evolved from pure entertainment destinations into platforms for digital content production and cultural communication.

Scienjoy has remained committed to integrating AI technologies into its livestreaming ecosystem—from virtual human hosts and intelligent interaction systems to AI-generated content tools—continuously exploring the convergence of technology and content experiences.

The “AI Musician·Singing Love Songs for My Hometown” campaign represents another important step in combining AI-powered creative capabilities with cultural tourism scenarios.

Looking ahead, Scienjoy will continue advancing innovative applications of AI in content creation, interactive experiences, and cultural communication, while further exploring the integrated development path of“AI+Livestreaming+ Cultural Tourism” to contribute new models for the digital cultural industry.