Scienjoy’s Annual Gala Across Five Live Streaming Platforms Integrates Online and Offline Engagement Strengthening Industry Leadership Through Ecosystem Co-Building and AI Enablement

 Recently, Scienjoy hosted its offline annual gala in Hangzhou for its five live streaming platforms. Core broadcasters, MCN representatives, and platform teams from Showself, Lehai TV, Haixiu TV, Mifeng, and HongleTV gathered for the event. Prior to the offline gala, each platform had already completed its respective online annual celebrations, forming a comprehensive online-offline integrated engagement framework that connected users, broadcasters, MCNs, and platforms.

Against the backdrop of a slowing overall growth rate in the live streaming industry and intensifying competition in a mature market, organizational capability and systematic operations are increasingly becoming key differentiators. Scienjoy’s annual gala was not merely a routine year-end review, but a concentrated reflection of how leading entertainment live streaming platforms are redefining their competitive focus at this stage of industry development.

Integrated Online-Offline Operations Demonstrate Systematic Capabilities of Leading Platforms

Through synchronized online annual events across multiple platforms combined with a centralized offline gala, Scienjoy showcased its maturity in large-scale operations, resource coordination, and ecosystem synergy.

During the online phase, each platform presented broadcasters’ and MCNs’ annual performance through themed live broadcasts and interactive user engagement mechanisms, encouraging deep user participation. The offline phase, through centralized award ceremonies and face-to-face communication, further transformed online momentum into long-term collaboration and shared consensus.

Scienjoy’s ability to align pace and maintain a consistent experience across multiple platforms and stakeholder groups reflects its comprehensive strengths in content supply, operational mechanisms, and organizational execution. This systematic advantage is increasingly widening the gap between leading platforms and smaller competitors.

Ecosystem-Centric Strategy: Long-Termism with MCNs and broadcasters

At the annual gala, Scienjoy honored outstanding broadcasters and MCNs with awards that clearly emphasized content quality, long-term operations, and contributions to the ecosystem. This orientation underscores a broader industry shift away from short-term traffic pursuits toward long-term value creation and stable partnerships.

In closed-door discussions, platform representatives and key MCNs engaged in in-depth exchanges on operational policies, product iteration directions, and cooperation mechanisms. Rather than focusing solely on revenue-sharing ratios or short-term incentives, discussions centered on stability, collaboration, and sustainable development pathways.

For live streaming platforms, ecosystem stability and trust are increasingly becoming critical moats against industry volatility. This also signals a transformation in platform–MCN–broadcasters relationships, evolving from transactional cooperation toward ecosystem-based partnerships.

Fully Embracing AI to Empower the Ecosystem Through Technology

As AI capabilities become increasingly standardized and platformized, competition in the live streaming industry is shifting from isolated product or operational strategies to a comprehensive contest of “technology + ecosystem + organizational capability.” Those who can first translate AI into scalable, replicable ecosystem capabilities are more likely to gain a strategic advantage in the next phase.

During Scienjoy’s annual gala and related closed-door exchanges, AI was clearly positioned as a core pillar of the company’s long-term capability building. The technology framework built through its AI Vista Live! is set to become one of the foundational infrastructures supporting the live streaming ecosystem.

According to company representatives, AI capabilities are being systematically integrated into the underlying architecture of Scienjoy’s live streaming platforms and extended into guild operations and content production processes. These applications span content assistance, operational efficiency enhancement, digital human deployment, and compliance and risk management. The objective is not to replace creators, but to reduce operational costs, improve efficiency, and expand the boundaries of content expression through technology.

Overall, what Scienjoy’s annual gala presents is not only a showcase of annual achievements, but also a microcosm of the live streaming industry’s evolving development stage. From integrated online-offline operations, to building long-term ecosystem partnerships with MCNs and broadcasters, and to fully embedding AI as a foundational capability, the core of platform competition is steadily shifting toward systematic, long-term, and sustainable development.

As the industry transitions from a phase of scale expansion to one that emphasizes both quality and efficiency, platforms with strong ecosystem coordination capabilities and robust technological foundations are likely to become key variables in the next round of competition.