The 18th China digital entertainment expo (ChinaJoy) held from July 31 to August 3 at the Shanghai international expo center. By cooperation with Damai owned by Alibaba, Scienjoy has become the partner of ChinaJoy Plus the entertainment live streaming industry. Scienjoy will customizing online content for Chinajoy Plus, interacting with offline hosts through online live streaming, helping exhibitors to achieve greater effect on promotion and brand exposure, as well as enhancing their brand influence.
The cooperation with ChinaJoy is one of the most important steps in brand development of Scienjoy after listing on NASDAQ on May 8, 2020. It is also an innovative attempt for Scienjoy for the in-depth development of the industry, aiming to acquire more traffic via the platform in the field of entertainment and digitization.
Due to COVID-19, Chinajoy was held both online and offline for the first time. Damai and Taobao broadcasting platform jointly launched ChinaJoy2020 Treasure Hunt Carnival, synchronizing offline exhibitions, breaking time and space restrictions. Scienjoy participated in the "Damai Super Scene" process by connecting streamers with onsite hosts. With the help of Offline content and channel partnership from Damai, new genres could be developed in the field of entertainment such as concert, drama, sports events and other opportunities.
Scienjoy as a leader in the Chinese live streaming industry, stated a mission that is "applying innovative thinking to provide users with excellent service" and committed to create enjoyable experience for users based on a deep understanding of the broadcasting industry. Scienjoy constructs the world of virtual life within the streaming context by offering a series of live scenes. The goal of building the second life scenario is to provide a platform for users to experience the real feeling of a different life. Streamers focus on delivering vibrant content. Scienjoy’s products include Showself, Lehai TV and Haixiu TV. By the end of December 2019, they have more than 200 million users and more than 200,000 streamers.
Recently, Scienjoy has launched an e-commerce platform - "Sienjoy selection" and presented in its live streaming. Scienjoy is also actively exploring the combination of live streaming with entertainment, new media, cosmetic medicine and other fields. Scienjoy is also steadily expanding its overseas markets, such as Middle East and Southeast Asia. Meanwhile, in order to connect with the development of 5G, Scienjoy’ invested in its research and development department to realize the deep combination of technology and entertainment industry, therefore creating the most influential closed-loop mobile live broadcasting globally.