Win-Win to Co-Create Goodness – Scienjoy Hosts 2023 Partner Conference

After years of development, livestreaming has penetrated every aspect of our daily life, connecting people, things and scenes through camera and Internet – it documents goodness, and celebrates wonders of life. Under the mega trend of China’s digital development, livestreaming has not only helped open up more possibilities, but also undertaken more expectations for helping China’s young generation pursue high-quality employment. In recent years, livestreaming-related jobs have become emerging professions ideal for Gen-Zers, with positions such as operations manager, business manager, e-commerce streamer, entertainment streamer, video producer, new media manager, marketing planner, and technical developer becoming sought-after employment options. It is foreseeable that the ongoing penetration of new technologies and the continuous upgrading of the industry will translate into more livestreaming-related jobs, and the demand for professional talents will be far greater than what the employment market can currently supply.

On the morning of March 31, the 2023 Scienjoy Partner Conference was successfully held in Hangzhou’s Liangzhu Digital Culture Community. It brought together representatives from the livestreaming industry’s upstream and downstream players as well as industry experts to co-explore future innovation.

Livestreaming Has the Essence to Facilitate a Better Future

Strongly optimistic about a better future, Victor He, Chairman and CEO of Scienjoy, noted in his keynote speech that people's longing for a better life is the driving force behind the development of science and technology. New technologies have spawned new imaginations, enabled new interactions, and fostered new experiences, but content needs are undergoing profound changes, and people are pursuing a sense of immersion and presence in content.

Victor He, Chairman & CEO of Scienjoy, delivers keynote speech

According to He, in the era of digital economy, the livestreaming industry is celebrating more diverse content forms, in which users are no longer simple participants, but producers as well. So based on livestreaming, Scienjoy will generate efficient connection between technology, value and spirit, while deeply integrating with the industry, expanding the digital scene, and continuously meeting user needs. Facing such a promising future for the livestreaming industry, Scienjoy believes that livestreaming enterprises should look beyond the industry to organically bridge mobile livestreaming with all walks of life and share broader development opportunities with more people, so as to better facilitate the arrival of a better life and help enterprises create greater social value.

Livestreaming Has the Breadth to Facilitate a Better Future

For years, Scienjoy not only works with mainstream media to develop high-quality content, but also relies on industry partners to co-create rich content. Adhering to a differentiated development approach for its brands, Scienjoy has successively launched platforms including Showself, Lehai, Haixiu, MiFeng, and Hongren – at the partner conference, the platforms’ team leaders made a collective appearance to exhibit the charisma of Scienjoy’s “Dream Team”.

Collective appearance of team leaders from Showself, Lehai, MiFeng, Hongren, and Haixiu

As a speaking guest, Chen Ou, chief of operations of social metaverse app KuyuTime, introduced the app’s metaverse business model integrating "digital humans, digital assets, and digital scenarios" and its product propositions and features of "Interest, Creation, Identity, Value".

Chen Ou, KuyuTime’s chief of operations, presents at the partner conference

Due to connection to the metaverse, livestreaming has been able to greatly expand its scenes and strongly improve its sense of immersion, revealing new possibility and vitality. Such a combination will not only create value for individual users, but also promise broad application prospects on the business side.

Livestreaming Has the Strength to Facilitate a Better Future

Zhou Gaoyi, an expert on pioneering technology, believes that AI empowers content production, XR optimizes content experience, digital human expands social space, and big data supports stable and high-quality services. Together, they will not only provide users with digital cultural, entertainment, and social experiences that are increasingly immersive, but also build a solid foundation for all industries to access and develop a complete online ecosystem – therefore, it represents a direction worthy of continuous investment both at present and in the future.

Pioneering technology expert Zhou Gaoyi shares exciting industry insights

Weng Weimin, an expert on digital transformation at Scienjoy, gave a wonderful sharing on digital empowerment of upstream and downstream enterprises. He said that Scienjoy focuses on the front-line scenes of entertainment livestreaming, minds the business pain points of partners, and leverages digital capabilities for full-chain partner empowerment to improve efficiency and ROE in an all-round manner.

Scienjoy’s senior big-data expert Weng Weimin presents at partner conference

The conference also included closed-door sessions where the company’s livestreaming platforms announced and interpreted their operational measures for the upcoming year. And Scienjoy and its partners discussed topics such as traffic, content, and regional development, seeking to provide users with optimized experiences and secure a solid foundation for shared long-term development.

As all past achievements serve as a prelude for future prospects, the livestreaming industry is just embarking on a journey of new possibilities. Amid integration and innovation, it will bring more food for the mind and feasts for the senses, and better facilitate the development of the real economy, playing a greater role in the development of the human society.