Beijing, January 6, 2025 , Scienjoy’s Night of the Peak, the 2024 Annual Gala and Awards Ceremony, was held in Beijing with great fanfare. Star broadcasters and partners from the company’s platforms—Showself, Lehai TV, Haixiu TV, Mifeng, and HongleTV—gathered under one roof, creating a vital bridge that connects platforms with users, broadcasters, and partner MCN.
As a seasoned player with more than a decade of experience in the live treaming industry, Scienjoy used this annual gala to reflect on its achievements over the past year and to signal new strategies and growth drivers for the future, drawing wide attention from within and beyond the industry.
Online + Offline ,A Stronger Brand Presence
This year’s gala continued the hybrid format of previous editions. Beginning on December 2, 2024, five platforms kicked off their respective competitions, culminating in a grand finale on December 24. After several rounds of selection, more than a hundred honors were awarded—showcasing Scienjoy’s deep industry expertise and competitive strength.
Scienjoy directed more resources toward high-quality content creation, encouraging broadcasters and MCNs to participate actively in platform events. broadcasters used the gala as a stage to showcase their talents and expand their personal brands, while MCNs leveraged the event to discover, develop, and promote emerging talent.
Unlike previous years, the online component of this gala placed greater emphasis on user experience. AI technology was embedded throughout—from traffic distribution to content presentation and product features—creating a more dynamic, engaging, and finely tuned entertainment ecosystem for users.
Meanwhile, each platform hosted closed-door meetings during the event to provide MCNs with learning and communication opportunities. By sharing advanced management philosophies and operational best practices, the sessions helped MCNs improve revenue performance and raise content quality. This deeper upstream-downstream collaboration further strengthened Scienjoy’s content ecosystem.
Innovative Content ,Meeting Diverse User Needs
In 2024, Scienjoy marked its 10th year in the live treaming space. Its ability to stay at the forefront of the industry is rooted in its consistent understanding of evolving user needs.
During the gala, Scienjoy’s platforms responded quickly to market trends and launched Gift Red Envelopes—an innovative combination of gifting, social interaction, and e-commerce—following the success of similar features on WeChat and Douyin. This new product creates fresh momentum for social commerce within the live streaming environment and enriches platform engagement.
Scienjoy also continued to innovate content formats by integrating more technology and trendy elements into its live treaming programming. These efforts have significantly increased user interaction, expanded content diversity, and strengthened the positive cycle of content creation and consumption.
Projects such as “I Speak for My Hometown” showcased local scenery, products, and cuisine to support rural revitalization. The “Heritage Revival Program” brought intangible cultural heritage to audiences in more approachable ways, promoting creative transformation of traditional arts. “Discovering Ancient Cities”, Scienjoy’s refreshed cultural-tourism initiative, highlights the unique heritage of ancient capitals while tailoring content to align with visitor interests and current trends, keeping cultural tourism storytelling vibrant and relevant.
Through these initiatives, Scienjoy continues to meet diverse user needs with innovative features and refined operations—enhancing platform competitiveness while collaborating with industry partners to unlock new opportunities in an increasingly intelligent and digital era.
AI-Powered Growth,Connecting the World Through Content
At the Peak Night ceremony, Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, took the stage to share insights on the company’s strategic roadmap and the future of the live streaming industry.
Scienjoy has made significant investments in machine learning and large-model technology. With AI-driven capabilities in content creation, data analytics, and user operations, the company is building a more intelligent and personalized live streaming ecosystem. These advancements not only elevate the platform’s technological sophistication but also help transform content production and operational models across the industry.
Looking ahead to 2025, Scienjoy will continue to embrace the new era of live streaming with openness and inclusivity. Whether in streamer development, content innovation, user services, or brand partnerships, the company remains committed to injecting fresh energy into the industry.
As a technology-driven internet company, Scienjoy upholds the philosophy of “Make everyone happier with Sci-tech innovation and dedicated”With mobile internet technology at its core, the company actively explores innovative applications and expands its business horizons. Going forward, Scienjoy will accelerate technological innovation and strategic upgrades, aiming to become an AI- and data-driven high-tech enterprise that integrates R&D, industry, and application. Backed by the advantages of a public company and years of experience in competitive mobile-internet markets, Scienjoy is steadily advancing its global footprint and moving toward its vision of becoming an international technology leader.