Hongle TV opens up a new glory page

The 2018 annual ceremony of Hongle TV themed "Setting Up Stage for Dreams" was held in Beijing on Sunday. Mr Qiu Xinjian; chairman of China Social Art Association, Mr. Li Mingchao; vice chairman of China Social Art Association and CEO of Diversity Theatre Management, Mr. Che Jingxing; National Top Director, Executive Director and Deputy Secretary of China TV Drama Director Committee and Executive Director of The Professional Committee of Film and Television Organizations of China, as well as journalist, artist representatives and partners were invited to attend the event. During the Livestream, they launched the newest addition of Hongle TV.

Hongle TV adheres to the philosophy of "build a stage for dreams" and makes a concrete measure to realize it - as many talented hosts show their performance and talents on the platform. They get more support in the pursuit of their dream. Majority of users enjoy the talented content and participate in the production of online quality content.

Diversity Theatre Management has made significant achievements in the field of offline performing arts, providing the audience with a large number of interesting programs. The strategic cooperation between Hongle TV and Diversity Theatre Management jointly launched the "Art Young" platform, which provides an online live platform for professional performers.

The hosts displayed excitement during the festival. They exhibited both power and poise as they walked elegantly on the red carpet. They showed a sense of glamour and were eye-catching.

The sand painting "Wings of Dreams" tells a symbolic story and kicks off the annual festival. The beautiful programs such as "The Most Beautiful Sun", "Believe in Yourself" and "Tomorrow will be Better" presented by the high-quality hosts of the Red Man Live conveyed a positive spiritual strength and showed a great performance. It was the ceremony’s highlight and was applauded.

Many of the hosts who came to the annual ceremony received a lot of systematic performance education and training. There were many singers who had previously participated in large-scale talent competitions such as "The Voice of China" or were lead singers in well-known bands. They have stage experience and professionalism. Many of these dream-seekers choose to come to the Red Man Live to show their talents. 

High-quality hosts have always been one of the core competencies of live broadcast platform as their great performance and content can gain viewers. In 2018, the process of hosting artists had been significantly accelerated. Increasing the exploration and training of high-quality hosts has become a common practice in the live broadcast industry. Top quality hosts increasingly appear on the screen. At the same time, this put a test to the platform management and operations. 

In terms of business, after reaching the cooperation, the company will gain positive reputation on the platform. The high-quality host provides a more diverse channel. The Red Man live not only aims to continuously enhance user experience optimization but also closely cooperates with the partners to promote high quality content.

Red Man Live Broadcasting actively explores and participates in the development of cultural and tourism. Many of the guests present at the show well known in the performing arts industry. This reflects the strategic vision of the Red Man Live broadcast. The Red Man Live broadcast noticed an excellent opportunity for integration of the arts and tourism. The strategic cooperation with the Baihuihui drama is a useful attempt to enter the offline performance market and participate in the integration.

With economic development, people's spiritual and cultural consumption demand continues to grow. The total amount of the cultural tourism market is significant. After the establishment of the Ministry of Culture and Tourism, the integration of the arts and tourism had a better promotion channel. Recently, 18 departments, including the Ministry of Culture and Tourism and the National Development and Reform Commission jointly proposed that cultural industry should be the pillar of the national economy by 2020 as it is very promising. 

The offline performing arts business is an important form of culture and travel integration. Although it has a unique charm, it has geographical restrictions. As a new form of media, live broadcast with its strong interactivity and cross-regional popularity can complement offline entertainment to enrich the viewing experience and contribute to the promotion of culture and tourism. With the emergence of the 5G era, live broadcasts can further develop through VR/AR.

The Red Man Live is the live broadcast platform of Scienjoy (Beijing) Technology Co., Ltd. (from now on referred to as: Scienjoy). Since its establishment, it has received enormous support. Scienjoy is a high-tech enterprise. After years of hard work, the company has made significant progress in the field of mobile video. They are dedicated in driving technological development and actively explore it to provide optimum user experience. In the future, they aim to enhance their core technology capabilities and continuously expand the business. In this annual ceremony, Mr. Victor He the CEO, made it clear that the company will continue to provide strong support for the development of the live broadcast of the Red Man Live.