New Media Operations

Beijing • Technology • Full Time

Work content:

1. Responsible for the daily operation of the company's platform new media (WeChat, Weibo, Douyin, etc.), including content theme planning and writing, event creative planning, layout editing, etc.;

2. Cooperate with online and offline operation activities, and realize the expansion of the overall influence of the platform through new media communication and other methods;

3. Familiar with the development trend and promotion methods of each new media platform, combine the operation effect, provide high-quality ideas, explore user needs, feedback user portraits, and formulate user operation strategies;

4. Pay attention to current affairs hotspots, be able to capture information trends in related fields in time, plan topic selection according to hot topics on the Internet, and edit high-quality content;

5. Monitoring and effect evaluation of content reading data, improving user activity and conversion rate, improving new media functions, increasing the number of fans and reading, and producing high-quality content;

6. Responsible for the expansion and maintenance of the relationship between music, video, information platforms and big V;

7. Track the effects of media promotion, analyze data and feedback, summarize experience, optimize content output, and establish effective operating methods.

Qualifications:

1. Bachelor degree or above, majors in journalism, communication, planning, etc. are preferred;

2. 1 year or more of new media related experience, live broadcast industry is preferred, and vibrato operation experience is preferred;

3. Have experience in successful new media operation projects, have Internet thinking skills, and keep up with the latest creative trends;

4. Have strong writing skills, excellent copywriting skills, active thinking, big brains, good at finding and thinking about problems from multiple angles, good at communication, and strong ability to resist pressure;

5. Basically master software such as Excel, Word, PowerPoint, Photoshop, and video production;

6. Have good communication skills and be good at integrating resources across teams.

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